My Tango Event
Building the Infrastructure Behind a Global Dance Community
At a Glance
CLIENT
DPS Airem
INDUSTRY
Workforce Management
PLATFORMS
iOS, Android, Web
REGION
United States
PRODUCT TYPE
Mobile Application + Web Platform
ENGAGEMENT
Discovery → Design → Development → Support
USERS
Guards, Supervisors, Managers, Super Admins
STATUS
Live in Production
ENGAGEMENT
Discovery → Design → Development → Support
The Product
- A global event discovery and management platform connecting tango organisers and attendees through verified bookings, trusted reviews, and purpose-built community tools.
The Challenge
- The global tango community already existed.
- The infrastructure supporting it did not.
- Event discovery relied on fragmented Facebook groups, local websites, WhatsApp communities, and spreadsheets maintained by organisers themselves.
- For attendees:
- No trusted source of event information
- No way to verify reviews
- No consistent booking experience
- No location-based discovery
- For organisers:
- No attendee verification
- No analytics
- No promotion tools
- No operational platform is designed for dance events
- The result was predictable:
- A community built on trust was operating on systems that could not provide it.
What We Built
Attendee Application
- A React Native mobile application designed around event discovery and community participation.
- Core capabilities included:
- Event creation and publishing
- Booking management
- Attendee verification
- Review analytics
- Subscription management
- Promotional campaigns
- Exportable attendee reports
Critical
Verified Reviews Instead of Open Reviews
Reviews were only unlocked for attendees with confirmed bookings.
Because community trust disappears the moment reviews become anonymous opinions rather than verified experiences.
Geography as the Primary Search Layer
Most attendees first ask:
“What tango events are happening near me?”
Not:
“What event categories exist?”
Google Maps-powered discovery became the primary navigation model for the product.
Organizer Subscriptions Instead of Booking Commissions
The platform generates value for organizers through visibility and management tooling rather than transaction extraction.
Subscription infrastructure allowed monetization without introducing friction into attendee bookings.
The Solution
- The final product shipped as two tightly connected systems.
- Mobile Application
- Used by Guards and Supervisors in the field.
- Capabilities included:
- Geo-fenced clock-in and clock-out
- QR-based attendance verification
- Shift schedules
- Incident reporting
- Document uploads
- SOS emergency alerts
- Offline operation with automatic sync
Outcomes & Impact
REDUCTION IN PAPERWORK
0
%
ACTIVE FIELD OPERATIVES
0
+
ROLE-SPECIFIC INTERFACES
0
REAL-TIME GPS MONITORING
0
Live
OFFLINE SUPPORT
0
%
PRODUCTION DEPLOYMENT
0
Active
Platform Administration Console
- A centralized management layer responsible for trust, moderation, and growth.
- Capabilities included:
- User management
- Organizer approval workflows
- Review moderation
- Subscription management
- Platform analytics
- Content governance
Technology Stack
Product Outcomes
3 Connected Products
Attendee application, organizer dashboard, and platform administration console operate as a single ecosystem.
Verified Community Reviews
Every review is tied directly to a confirmed booking.
Global Event Discovery
Location-aware search supporting international event participation.
Subscription-Based Organizer Monetization
Professional tooling delivered through recurring revenue rather than transaction dependency.
Live In Production
The platform currently supports event discovery and organizer operations across global tango markets.