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My Tango Event

Building the Infrastructure Behind a Global Dance Community

My Tango Event App Screens

At a Glance

CLIENT

DPS Airem

INDUSTRY

Workforce Management

PLATFORMS

iOS, Android, Web

REGION

United States

PRODUCT TYPE

Mobile Application + Web Platform

ENGAGEMENT

Discovery → Design → Development → Support

USERS

Guards, Supervisors, Managers, Super Admins

STATUS

Live in Production

ENGAGEMENT

Discovery → Design → Development → Support

The Product

  • A global event discovery and management platform connecting tango organisers and attendees through verified bookings, trusted reviews, and purpose-built community tools.

The Challenge

  • The global tango community already existed.
  • The infrastructure supporting it did not.
  • Event discovery relied on fragmented Facebook groups, local websites, WhatsApp communities, and spreadsheets maintained by organisers themselves.
  • For attendees:
  • No trusted source of event information
  • No way to verify reviews
  • No consistent booking experience
  • No location-based discovery
  • For organisers:
  • No attendee verification
  • No analytics
  • No promotion tools
  • No operational platform is designed for dance events
  • The result was predictable:
  • A community built on trust was operating on systems that could not provide it.

What We Built

Attendee Application

  • A React Native mobile application designed around event discovery and community participation.
  • Core capabilities included:
  • Event creation and publishing
  • Booking management
  • Attendee verification
  • Review analytics
  • Subscription management
  • Promotional campaigns
  • Exportable attendee reports

Critical

Verified Reviews Instead of Open Reviews

Reviews were only unlocked for attendees with confirmed bookings.
Because community trust disappears the moment reviews become anonymous opinions rather than verified experiences.

Geography as the Primary Search Layer

Most attendees first ask:

“What tango events are happening near me?”

Not:
“What event categories exist?”
Google Maps-powered discovery became the primary navigation model for the product.

Organizer Subscriptions Instead of Booking Commissions

The platform generates value for organizers through visibility and management tooling rather than transaction extraction.
Subscription infrastructure allowed monetization without introducing friction into attendee bookings.

The Solution

  • The final product shipped as two tightly connected systems.
  • Mobile Application
  • Used by Guards and Supervisors in the field.
  • Capabilities included:
  • Geo-fenced clock-in and clock-out
  • QR-based attendance verification
  • Shift schedules
  • Incident reporting
  • Document uploads
  • SOS emergency alerts
  • Offline operation with automatic sync

Platform Administration Console

  • A centralized management layer responsible for trust, moderation, and growth.
  • Capabilities included:
  • User management
  • Organizer approval workflows
  • Review moderation
  • Subscription management
  • Platform analytics
  • Content governance

Technology Stack

React Native
React Native
React Native
React.js
React Native
React.js
AWS + CloudFront
Firebase Cloud Messaging
SendGrid
Stripe
Stripe

Product Outcomes

3 Connected Products

Attendee application, organizer dashboard, and platform administration console operate as a single ecosystem.

Verified Community Reviews

Every review is tied directly to a confirmed booking.

Global Event Discovery

Location-aware search supporting international event participation.

Subscription-Based Organizer Monetization

Professional tooling delivered through recurring revenue rather than transaction dependency.

Live In Production

The platform currently supports event discovery and organizer operations across global tango markets.